The correspondence between recalled scenario and type of finish originates from a careful exploration of the underlying imagery and material characteristics: “The white scenery,” explains Bruno Frugone, interior designer for Enrique Concha & Co.“ recreates the mountains in their rocky appearance and the white of the snow. In the Premium Lounge, Noir Desir was used for its “land look”, as its brown veins are perfect to match the chosen furniture colour. The Signature Lounge is black to represent the elegance of the Premium experience, but the Nero Greco finish adds veins reminiscent of volcanoes and southern lands“.

For cladding the halls, the choice fell on the Seta collection, the Laminam line that enchants the eye and surprises the touch thanks to its ability to take on different shades depending on the light it reflects. The diversity of the three lounges was presented in three nuances: Seta Gris in the World Member, Seta Glacé for the Premium and Seta Liquorice for the Signature, resulting in three different light suggestions. The same shades characterise the three lounge bathrooms – in the bathroom vanity tops and furnishing accessories -, creating an aesthetic thread meaning refinement and attention to detail.

The design of the new “LATAM Lounge” was developed during the early period of the pandemic, which influenced both the way of working – initially carried out remotely – and the choice of materials and definition of space. “It was important to us that all spaces were COVID-free,” explains Jorge Hasbun, founding partner and principal architect of Grupo Arquitectos. “By way of example, in the bathrooms everything is touchless and the wide surfaces convey a greater impression of cleanliness“.

Laminam’s I Naturali collection is particularly suitable for sensitive contexts due to its hygienic nature and versatility: in fact, its use ranges from wall cladding, floors, outdoor façades to furniture surfaces.  The possibility of using the same material for wall and floor cladding – the so-called “Laminam Effect” – achieved the creation of striking, highly scenic environments.

“Everything is real and pure, and purity helps underline the design concept behind each project,” says Hasbun.

Sustainability aspects were fundamental: LATAM requested that no leather be used and that wood and plastics be recycled or recyclable. Here too, Laminam‘s contribution was fundamental because each surface contains 20 to 40% pre-consumer recycled material. Thanks to their natural composition, the slabs can be easily ground and recycled before firing in other production cycles; the presence of LEED and BREEAM certifications is a further guarantee of the material sustainability.

In the new “LATAM Lounge”, the valorisation of the territory is also embodied by the permanent exhibition of sculptures by emerging South American artists, made from recycled materials in an upcycling perspective. “We have a habit of including art in our projects,” explains Bruno Frugone. “There are more than sixty works in the lounges: this really makes us very proud.”

The correspondence between recalled scenario and type of finish originates from a careful exploration of the underlying imagery and material characteristics: “The white scenery,” explains Bruno Frugone, interior designer for Enrique Concha & Co.“ recreates the mountains in their rocky appearance and the white of the snow. In the Premium Lounge, Noir Desir was used for its “land look”, as its brown veins are perfect to match the chosen furniture colour. The Signature Lounge is black to represent the elegance of the Premium experience, but the Nero Greco finish adds veins reminiscent of volcanoes and southern lands“.

For cladding the halls, the choice fell on the Seta collection, the Laminam line that enchants the eye and surprises the touch thanks to its ability to take on different shades depending on the light it reflects. The diversity of the three lounges was presented in three nuances: Seta Gris in the World Member, Seta Glacé for the Premium and Seta Liquorice for the Signature, resulting in three different light suggestions. The same shades characterise the three lounge bathrooms – in the bathroom vanity tops and furnishing accessories -, creating an aesthetic thread meaning refinement and attention to detail.

The design of the new “LATAM Lounge” was developed during the early period of the pandemic, which influenced both the way of working – initially carried out remotely – and the choice of materials and definition of space. “It was important to us that all spaces were COVID-free,” explains Jorge Hasbun, founding partner and principal architect of Grupo Arquitectos. “By way of example, in the bathrooms everything is touchless and the wide surfaces convey a greater impression of cleanliness“.

Laminam’s I Naturali collection is particularly suitable for sensitive contexts due to its hygienic nature and versatility: in fact, its use ranges from wall cladding, floors, outdoor façades to furniture surfaces.  The possibility of using the same material for wall and floor cladding – the so-called “Laminam Effect” – achieved the creation of striking, highly scenic environments.

“Everything is real and pure, and purity helps underline the design concept behind each project,” says Hasbun.

Sustainability aspects were fundamental: LATAM requested that no leather be used and that wood and plastics be recycled or recyclable. Here too, Laminam‘s contribution was fundamental because each surface contains 20 to 40% pre-consumer recycled material. Thanks to their natural composition, the slabs can be easily ground and recycled before firing in other production cycles; the presence of LEED and BREEAM certifications is a further guarantee of the material sustainability.

In the new “LATAM Lounge”, the valorisation of the territory is also embodied by the permanent exhibition of sculptures by emerging South American artists, made from recycled materials in an upcycling perspective. “We have a habit of including art in our projects,” explains Bruno Frugone. “There are more than sixty works in the lounges: this really makes us very proud.”